Global Sports Brand PUMA and Amsterdam-based illustrator and sneakerhead Careaux get together once again for a collection that infuses her unique dreamy designs across classic PUMA footwear styles and contemporary apparel designs.
Caroll Lynn more commonly known as Careaux, is a self-confessed sneakerhead and social media sensation. Recognised globally for her trademark digitally rendered artworks, she has caught the eye of major players in the street wear scene.
This season, the PUMA x Careaux collection is inspired by the designer’s travels through Asia, translating the classic Japanese cloud motif and its organic detailing to her signature romantic triangular illustrations. The cloud pattern adorns a range of silhouettes that fuse sportswear and fashion, framed by bold Japanese and floral graphics. This season also sees a shift in color story from pink pastels to blue hues.