In an exclusive campaign for Foot Locker Europe, the PUMA Exotek represents sneaker heads who flex every side of themselves.
Foot Locker and PUMA celebrate this duality through the PUMA Exotek sneaker and the unapologetic, multi-faceted Memphis Depay.
The PUMA Exotek’s midsole design adds structural stability and a futuristic look inspired by the human rib cage. Wrapped in this cage, the sneaker’s Nitro technology sole maximises comfort and performance for every wear.
PUMA Exotek ambassador Memphis Depay’s story mirrors the contrasting design features of the sneaker. His passions as an athlete, artist and philanthropist are playfully reflected in the campaign imagery, coming to life through the campaigns bold imagery, motion and collage treatments.
On an emotional level, the campaign seeks to engage those passionate about self-expression through fashion. Inspired directly by Memphis’ personal style, the campaign celebrates those proud to share their many sides with the PUMA Exotek sneaker.
The PUMA Exotek exclusively at Foot Locker, online and in selected stores.
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