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Winnie Harlow brings Jamaican Heritage to Steve Madden with Spring 2020 Collaboration

After launching a sought after Fall 2019 collection, Steve Madden and Winnie Harlow reunite for one final collaboration this Spring, filled with colorful and bold footwear. Being of Jamaican descent, Winnie’s goal this season was to create a collection that truly spoke to her heritage. She says, “Last season, I named each style in the collection after a loved one; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage. Both of my parents are from Jamaica, and I have always felt very rooted in the culture there.” Famed photographer Steven Klein stepped behind the camera once again, this time taking his own unique approach to Jamaican street culture.

The 5 silhouette collection uses bright neon colors and interesting embellishments like buckles, rope, and rhinestone to give this season’s footwear a fresh feel. Winnie, who is known for versatility when it comes to her look, wanted the collection to reflect her personal style beliefs. The decision to include styles ranging from a square-toe stiletto thong sandal, to a stack-heel rhinestone combat boot, was the perfect way to do so and also ensure there was something in the collection for everyone. Winnie gives credit to the DNCEHALL, a stiletto sandal with multi-color rope toe and ankle wraps, as her favorite style this season.

“My heritage has always inspired my everyday style and even extends to my looks for red carpet events. Steve Madden has given me the chance to bring my style and culture to life in a creative way. Designing a warm weather collection, I wanted to incorporate as much color as possible and give the styles a lively, fresh feel. Collaborating with the team at Steve Madden is easy, as they are experts in creating this type of exciting footwear.” – Winnie Harlow, Model & Activist

“I’m so excited for the latest collection with Winnie to drop. She is so much fun to work with and I think our customers are really going to love them.”Steve Madden, Founder & Design Chief  

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By TSW, 17 Marzo 2020


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