venetian blinds, open and close
standing present, welcoming the future
thom browne design meets samsung technology …
undeterred by daily commotion, the self persists
a new clarity through dual innovation
a smooth flip exterior, the clink of a typewriter,
the calm of solitude, a steady focus …
independence through uniformity
space to think and be, amid the noise
a grey tailored suit, suited for the palm
taps upon pavement, set in a fixed stride
headed towards the unknown,
the sleek galaxy Z stands by, a partner,
a present-day companion, in technological harmony …
extending beyond fashion, pushing through technology
step forward, keep going
a modern test of endurance
venetian blinds, open and close …
A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior with Thom Browne’s signature brand colors. Classic longwing brogues become a grey pebble leather phone case, featuring the distinctive Thom Browne name tag. Grey earbuds match a grey leather watch strap, featuring the Thom Browne four-bar.
Phone software is beautifully tailored to reflect the Thom Browne aesthetic. Venetian blinds, a mid-century office staple that is a core element of the Thom Browne world, appear on screen every time the phone is turned on and off. Hand-Stitched App icons, labelled in classic text, create an elemental Thom Browne uniformity. Sound cues – a typewriter for the keyboard, an analogue ringtone, a shoe tap on the floor – evoke an aural landscape that is unique to this timeless Thom Browne world.
The bespoke packaging is a true extension of the Samsung and Thom Browne Collaboration. Rendered in eco-friendly materials, faille grey folding paper and Thom Browne’s signature striped lining, the packaging create a new fashion experience for the customer: like opening a drawer to reveal a cache of treasured items.
This is the Galaxy Z Flip Thom Browne edition.
About Thom Browne
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring.
In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
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