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NIKELAB ZOOM FLY SP

NIKELAB ZOOM FLY SP

In celebration of Breaking2, Nike’s innovation project to break the two-hour marathon barrier, Nike will release the NikeLab Zoom Fly SP — a model capturing the early prototype phase of Breaking2 footwear — with added design elements that indicate how the shoe developed. It features a translucent, stretch-woven upper that’s lightweight and breathable, original designer sketches on the sockliner and running-focused graphics on the tongue, upper and midsole.

The NikeLab Zoom Fly SP is fast enough for race day, yet durable enough for everyday training. Ultra-lightweight, soft and highly resilient Lunarlon foam creates a light, responsive underfoot experience, while an embedded, full-length, carbon-infused nylon plate increases stiffness. A high abrasion rubber in the heel adds durability. The shoe’s 10mm offset is designed to minimize Achilles strain, and the 33-mm stack height ensures impact protection mile after mile.

Below, a breakdown of the design:

SWOOSH PINWHEEL ICON


Created in 1976 by Nike’s first employee, Jeff Johnson, who fanned out the Swoosh to make a sunburst design

SPEED TRACK ICON


References the speed and elegance of auto racing at Autodromo Nationale Monza in Italy, where Breaking2 took place on May 6, 2017

FINISH CHECKER ICON


References the flags present at marathon finish lines

DIGITAL CLOCK GRAPHIC


References the brave attempt to break the two-hour marathon barrier and also nods to the original Nike Zoom Mayfly

INTERIOR TONGUE GRAPHICS


August 2015: The month and year the design was initiated
ALTRNT MAT V2: Indicating this is the second version of this translucent alternate material
STRETCH WVN: To communicate the material is stretch woven
EMB: The upper is also embroidered
Summer 2017: The season of the shoe’s release

“FAST” TEXT ON THE HEEL


FAST: Indicates the shoe is part of Nike’s FAST running series
INNOV CNCPT: Shows that it is an innovation concept
DSGN V7.2: Means this is the seventh iteration and second material direction of the upper design

 

The NikeLab Zoom Fly SP is available in men’s sizing starting June 8 on Nike+,
nike.com/nikelab and at select retailers.

 


 

 

By TSW, 25 Maggio 2017

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