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JORDAN DELTA

JORDAN DELTA

MODERN STYLE. STREET UTILITY.

BEHIND THE DESIGN

How do you design a modern icon? According to Jordan Delta designer Graeme McMillan, you start with fresh innovations that create something totally unexpected.

Wanting to deliver comfort from the inside out, McMillan removed the internal seams, creating a smooth fit and feel. The same ‘less is more’ strategy was applied to the outsole, where a carved-out heel not only lightens the shoe, it amplifies the sensation of the springy Nike React cushioning in the midsole. Outside, the shoe’s mesh upper offers breathability that’s ideal for summer temps. Meanwhile, bold red finger loops are more than an eye-catching design element, they’re angled to stay open—and more comfortable—as the shoe is pulled on.

The Jordan Delta may be all new, but it nods to the Jordan Brand’s heritage of flight through aerospace-inspired design cues. “There’s a contrast of materials that point to the idea of tech-meets-craft,” says McMillan, noting that the upper’s rich suede overlays and subtle numeric details help tell the story of future flight.

Even the famed Jumpman logo has been refreshed to reflect the Jordan Delta’s forward-looking vibe. “We wanted the logo to be a little more subtle to reflect the clean, modern aesthetic of the shoe,” says McMillan.

Mission accomplished.

NIKE.COM

By TSW, 4 Giugno 2020

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