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PSG x JORDAN

PSG x JORDAN

  Jordan Brand and Paris Saint-Germain Combine for a Football First In the last few years, Jordan Brand has been a growing presence in Paris. A Jordan-only store — Jordan Bastille— opened in 2016, and in 2017 the brand announced a partnership with the French Basketball Federation. These examples buttress a long-standing, organic relationship between brand and…

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By TSW, 20 settembre 2018
Breaking Down The LeBron 16

Breaking Down The LeBron 16

Breaking Down The LeBron 16 After 15 years at the top of the NBA, LeBron James’s athletic ability, relentless work ethic and maturity has set him apart among modern athletes. This mix befuddles opponents, and for Nike designer Jason Petrie, James’s longtime collaborator, it creates a series of evolving challenges, not least of which is…

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By TSW, 12 settembre 2018

A CRAZY DREAM BECOMES REALITY WHEN YOU JUST DO IT

A CRAZY DREAM BECOMES REALITY WHEN YOU JUST DO IT Per 30 anni, il mantra “Just Do It” è stato un appello motivazionale per gli atleti di tutto il Paese, di tutti gli sport e di tutti i livelli di gioco. Per celebrare quella ricca diversità, il secondo film della serie JDI, “Dream Crazy”, si…

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By TSW, 6 settembre 2018
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